Insight That Matters

NIMBLE GROUP

Started in 2016, Nimble Research emerged to be a dynamic boutique consulting company fuelled by the passion, energy, and expertise of a diverse team from varied industries.

Our mission is to revolutionize how corporates, governments, and society at large understand customer behaviour, mindsets, and actions. In today’s fast-paced world shaped by the internet and mobile revolutions, traditional research methods fall short.

Nimble Research was born in this era of change, uniquely equipped to adapt and thrive. We do not just follow trends — we uncover insights that truly matter, cutting through the noise to deliver actionable intelligence.

Nimble Research solves the client “life problems” primarily in three areas -

  • Brand & Communication
  • Product Innovations
  • Stakeholder Management
Image Not Found

Quality

Prioritize Quality of Data over anything else

Image Not Found

Customize

Build Research Design, Approach, Outcomes customized to requirements and provide high engagement levels

Image Not Found

Monetize

Keep Solutions and Consulting Cost & Time Effective “Swift & Flexible”

Our Core Values

FLEXIBILITY

We are obsessed with client centricity

INTEGRITY

Integrity, Honesty & Transparency are core to us

INNOVATION

We invest in continuous innovation & encourage creative thinking

Nimble – #standouts

In our journey we have established a strong creds in our business

On Ground team of +1000 PAN India

Offices across metros & Tier 1 cities +20 locations we have associate offices

Moderator and Consultant pool of more than +100

+100 CAPI own devices CATI Unit with +10 members and +50 freelancers

+1lac Consumer Panel with diverse profile

Reach to urban, sub urban and rural Indian markets +200 rural market coverage

Best Client Cost Consideration as we operate on “low asset policy”

Collaborations with Digital Marketing, Social Media Measurement, Content and Brand Creation

Based on Brand Stage & Objectives, Nimble…

Evaluates

Evaluate your brands positioning, product, packs, price, etc. before launching it in the market .. NPD

→ Concept Evaluator
→ Ad Evaluator
→ Car Clinics
→ Product Evaluator
→ Activity Evaluator
→ Price Evaluator
→ Shop Elements’ Evaluator
→ App/Website Evaluator

  • Explores


    Explore potential opportunities, ideas, bottleneck to sales, issues or hypotheses around the performance of your brand.

    → Brand and Communication Tracking
    → Usage Exploration
    → UX / UI Exploration
    → Brand Equity
    → Bottleneck Estimation
    → Consumer Journey
    → Customer Satisfaction NPS

    Estimates

    Estimate the potential of your ideas, concepts, products with your target consumers for better launch preparedness.

    → Market Sizing and As essment
    → Special Segments’ Sizing
    → Idea Potential
    → Concept Potential
    → Promo Potential

    Detailed Studies within Consumer Insighting...

    • Brand & Ad Tracking
    • Brand Health & Equity Measurement
    • Brand Positioning Research
    • Segmentation Research
    • Ad/copy Testing
    • Campaign Evaluation
    • Usage & Attitude Studies
    • NPD Research
    • Concept Screening
    • Concept Testing
    • Product Testing
    • Full Mix Tests
    • Pricing & Simulation
    • Product Clinics
    • Customer Satisfaction/NPS
    • Channel Partner Satistfaction
    • Employee Satisfaction
    • Mystrey Audits
    • Customer Journey Mapping
    • Shoppers Behaviour
    • Retails Audits
    • Opinion Polling
    • College Ranking
    • Corporate Branding
    • Wardroe Mapping

    Our Clients

    Our Team has been engaged and services across the length and breadth of industry

    Icon

    Over 50K clients and 5,000 projects across the globe.

    Excellent 18,560+ Reviews
    4.8/5